Avoiding these real estate marketing mistakes won?t just help you in knowing where your business is going, it will also allow you to attract the right set of core prospects and sellers, therefore helping to guarantee long-term sustainable growth of your real estate business.
There are a lot ofRealtor marketing ideas but, when you have gone to the trouble and cost of a marketing campaign, you would hate to discover that you?ve made a howler that is costing you leads, not to mention advertising money. So what are a few of the things you want to avoid?
Marketing Mistake 1
One main mistake is to do the same as every other Realtor. You glance at the competition and think they appear to be successful, so you copy them. Real mistake! There are many Realtors out there. They all wish to list and sell property. If all but one look and sound the same ?and that one is you, guess who the consumer is going to notice? So dare to be different. Stick out from the bunch. Then give the prospect value by addressing their questions, not just attempting to sell yourself.
Marketing Mistakes 2
Another marketing mistake that you will need to avoid is telling the customer how clever you are at selling property. Certainly, you have to be clever, but you do not need to inform them. ?Show, don?t tell? is a good motto for Realtors. Showing the buyer how you handle a difficulty, letting them see you in action is considerably better than umpteen pamphlets declaring how smart, clever and successful you are.
Marketing Mistakes 3
Another mistake that Realtors can make is to depend on 1 or 2 types of advertising at the expense of others. Use all the technology you can get. The general public who want to get a home now, search on the Internet first. They don?t read the newspapers first. Sure, it takes time and effort to get a real-estate website successfully running, (and to maintain it), but many jobs can be automated nowadays. Why leave a gold card on the table?
Marketing Mistakes 4
Only half-using technology. If you need training, go get it. The frustration of attempting to do something that you are not sure how to do, may give you an ulcer. Besides, if you train to do it correctly, you can save money and time and your broker will love you for it. He could even pay for the training.
Marketing Mistakes 5
You have created a great real estate postcard or poster, advertising everything in just the right way, and it?s even got your telephone number on it. But no mention of your site address. Studies show that folks remember names far more easily than numbers. Names mean something to them. If you have a web-site, you ought to definitely have the address on all your advertising.
Marketing Mistakes 6
Another mistake is to be inconsistent. You don?t follow up a lead as you had a lot of resistance that day and this will be the same. Know that feeling? Keep positive! On the law of averages, it should turn out to be a gold nugget.
Working with right real estate marketing resources can certainly mean the most significant difference between a really expensive, quickly tossed together promoting plan and true laser centered strategies. For those having an interest in bettering the perceived value of their real-estate services, make sure to visit and go thru many of our picks and ideas.
Source: http://www.propertyinvision.com/6-marketing-mistakes-real-estate-agents-need-to-head-off/
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