Cancer Survivors Grow Tired of Overwhelming Pink Ribbons in 'Cause Marketing'
ABC News Medical Unit
When Janet McNeill's sister was diagnosed with breast cancer in the early 1990s, the signature pink awareness ribbons only came with a cosmetic product or two.
Now one can buy a week's worth of groceries, feed a cat, cure a yeast infection and catch a flight all while using pink ribbon-endorsed products and transportation. For McNeill, watching images of the National Football League players with pink gloves, pink cleats and pink towels this week pushed her cynicism over the edge.
"At first, I got excited about all the pink. It makes you really feel good, and then seeing everyone come together at the Avon walks, it was just so exciting," said McNeill, 50, whose sister died of breast cancer in 2000. McNeil was diagnosed with the disease last June.
"As the years go on … you begin to question," said McNeill. "It's sort of like pink is green for people. It means money for them, or it means attention … but where is the money going, what are they actually doing to eradicate this?" Read more...
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